Good Design Award 2016
Jury statement: Although at first glance a simple watch, it succeeds in making visible the idea of invisible time. A day is not simply divided into twenty-four hours; the focus is on the change in the feeling of morning, evening, and night, and these feelings are expressed in colors. A disk with a slit, which serves as the hour hand, rotates, revealing the color behind the slit. Watches precisely tell time, but the fact that this one incorporates a poetic feel brings a smile to one's face.
German Design Award 2019
Jury statement: Clean lines and simple curves appear to combine with timeless style in this range of watches to present a seemingly sophisticated watch available in a range of colours. The use of colour is also apparent in the showing of time on the watch, presenting a novel take on cognitive approaches.
Change Hour Hand Color Design
We have different mental reaction and emotion seeing different colors. Colors help us recognize and experience feelings and emotions. Red makes us feel passionate and energetic. Yellow lets us feel the warmth. Blue calms us down and let us focus to thinking. Green gives us comfort and sense of security. One can have many different feelings in a single day. The main concept of The Colorist is to make the hand changes its color at different time in a day. It is designed to bring the users to a journey that let them experience different feelings.
The Colorist 2
GUTS Design Principles
The notion of GUTS design is minimal, chic and designed. 'Less is more' is the philosophy that leads our design. We believe that minimal design is the only timeless trend. We think in our customers' shoes to ensure our products are people-oriented. We make our products likeable and comfortable in order to comfort and satisfy.
In German, the word ‘gut’ means ‘good’ and it pronouns like the English word ‘good’ as well. The English word ‘guts’ means fearlessness and vitality. Therefore, the brand name ‘GUTS’ has the meaning of being positive and brave.